{"id":25376,"date":"2022-12-14T16:09:27","date_gmt":"2022-12-14T10:39:27","guid":{"rendered":"https:\/\/technonguide.com\/?p=25376"},"modified":"2023-03-15T10:30:08","modified_gmt":"2023-03-15T05:00:08","slug":"15-biggest-seo-trends-of-2023","status":"publish","type":"post","link":"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/","title":{"rendered":"15 biggest SEO trends of 2023"},"content":{"rendered":"<p>The bigcommerce seo industry is utterly volatile and keeps evolving every day. As Google keeps updating its algorithm, <strong>new SEO trends<\/strong> emerge in the industry. Most learners get into a <a href=\"https:\/\/www.simplilearn.com\/advanced-digital-marketing-certification-training-course\">digital marketing course<\/a> expecting to learn a lot about SEO, among other things. But before you enrol in a digital marketing course and learn about the art of search engine optimization, you should learn about the <strong>SEO trends <\/strong>to dominate the industry in 2023.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-655df9fded097\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-655df9fded097\"  type=\"checkbox\" id=\"item-655df9fded097\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#1_Keyword_research\" title=\"1. Keyword research\">1. Keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#2_Voice_Search\" title=\"2. Voice Search\">2. Voice Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#3_Mobile-First_Indexing\" title=\"3. Mobile-First Indexing\">3. Mobile-First Indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#4_Structured_Data\" title=\"4. Structured Data\">4. Structured Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#5_Fresh_Content\" title=\"5. Fresh Content\">5. Fresh Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#6_Localization\" title=\"6. Localization\">6. Localization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#7_Long-Form_Content\" title=\"7. Long-Form Content\">7. Long-Form Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#8_Influencer_Marketing\" title=\"8. Influencer Marketing\">8. Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#9_Core_Web_Vitals\" title=\"9. Core Web Vitals\">9. Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#10_Video_Marketing\" title=\"10. Video Marketing\">10. Video Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#11_Accessible_Web_Design\" title=\"11. Accessible Web Design\">11. Accessible Web Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#12_Google_Discover\" title=\"12. Google Discover\">12. Google Discover<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#13_Featured_Snippets\" title=\"13.\u00a0 Featured Snippets\">13.\u00a0 Featured Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#14_Machine_Learning\" title=\"14. Machine Learning\">14. Machine Learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#15_SEO_Scalability\" title=\"15. SEO Scalability\">15. SEO Scalability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/technonguide.com\/15-biggest-seo-trends-of-2023\/#Wrapping_up\" title=\"Wrapping up\">Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Keyword_research\"><\/span>1. Keyword research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword research remains one of the most important <strong>SEO trends, <\/strong>even in 2023. But the purpose of keyword research is no longer ranking on top. Keywords are now useful for SERP marketing and must be implemented across all channels, including websites, blog posts, social media, and videos. Targeting keywords with less competition and moderate search volumes has become crucial.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Voice_Search\"><\/span>2. Voice Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Voice-activated search assistants like Siri, Cortana, and Alexa are becoming more popular in recent years. As more internet users adopt these technologies, businesses must focus on optimizing content for voice search. In fact, around 71% of people will use voice search instead of typing a search query.<\/p>\n<p>Therefore, one of the<strong> SEO trends in 2023<\/strong> will be formulating your content structure in how people speak. Instead of \u201cdigital marketing info,\u201d you need to optimize your content for \u201cwhat is digital marketing.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Mobile-First_Indexing\"><\/span>3. Mobile-First Indexing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By 2025, more than 75% of users will be browsing the internet from mobile devices. Therefore, mobile-first indexing will be one of the <strong>latest SEO trends<\/strong>. Mobile-first indexing will aim to give preference to websites optimized for mobile devices. To prepare your website for mobile-first indexing, a responsive web design will be required.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Structured_Data\"><\/span>4. Structured Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most important <strong>SEO trends<\/strong> of 2023 will be using structured data to improve visibility and search rankings. Since Google will focus on refining its search results algorithm, the use of structured data will become a necessity. A<strong> digital marketing course<\/strong> will equip you with integrating structured data on your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Fresh_Content\"><\/span>5. Fresh Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even in 2023, one of the best ways to make your <strong>SEO strategy<\/strong> stay ahead of the curve is by producing fresh and relevant content. Since Google is attracted to new content, it will prioritize websites that are regularly updated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Localization\"><\/span>6. Localization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Due to a strong push towards localized search results, local businesses will gain more traction from Google. Instead of global entities, producing country-specific content will be one of the top SEO trends of 2023. If you plan to target local audiences toward your business, you must become more specific by adding the name of the city, country, or state to rank higher.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Long-Form_Content\"><\/span>7. Long-Form Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One <strong>SEO trend <\/strong>that will help you beat competitors in 2023 is long-form content. Producing relevant long-form content for your website consistently will work in your favor. Long-form content can cross the 2000-word mark and reach 3000 to 3500 words.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Influencer_Marketing\"><\/span>8. Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To leverage <strong>SEO trends in 2023 <\/strong>to the maximum extent, you must focus on influencer marketing. Businesses can easily leverage the already-established follower base of influencers to improve their visibility. Influencer marketing is cheaper and delivers faster results than traditional marketing methods. Therefore, incorporating influencer marketing in your seo efforts will bring you positive results.<\/p>\n<p>Before proceeding to the next trend, brush up on the basics of digital marketing here: <a href=\"https:\/\/www.youtube.com\/embed\/ICrvg4INL4c\">https:\/\/www.youtube.com\/embed\/ICrvg4INL4c<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Core_Web_Vitals\"><\/span>9. Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Core web vitals can be classified as metrics that will remain important for your <strong>SEO strategy<\/strong> in 2023. It will focus on factors like loading speed, visual stability, and interactivity that influence user experience on a website. Optimizing the code and images on your website is one way of improving your core web vitals. Another method involves supporting smooth navigation and offering easy-to-consume content to improve user experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Video_Marketing\"><\/span>10. Video Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the increased consumption of videos online, there\u2019s no denying that videos will remain a powerful weapon in your marketing arsenal. One of the most important <strong>SEO trends<\/strong> of 2023 will be adding more video content to your social media marketing strategies. With platforms like Instagram and TikTok, creating engaging, interactive, and high-quality videos has become easy, even for businesses with limited resources.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Accessible_Web_Design\"><\/span>11. Accessible Web Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rather than an<strong> SEO trend<\/strong>, accessibility will be a necessity in 2023. Accessible web design ensures that even people with disabilities can navigate them easily. Adding alt text to ensure that images can be understood by screen-reading tools is one way to create an accessible web design.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Google_Discover\"><\/span>12. Google Discover<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Discover refers to the section of recommended articles that appear when you open the Google app on your device. Google Discover is expected to become a major part of <strong>digital marketing in 2023<\/strong> because it can increase your visibility in front of potential customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Featured_Snippets\"><\/span>13.\u00a0 Featured Snippets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Featured snippets refer to the sections of information extracted from sources that Google finds the most useful for the search intent. Featured snippets generate an 8.6% click-through rate without having a high ranking on search results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Machine_Learning\"><\/span>14. Machine Learning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Implementing machine learning technology in SEO strategies will become more common in 2023. You need to be alert about how competitors are deploying machine learning for SEO to become an expert in the field.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_SEO_Scalability\"><\/span>15. SEO Scalability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lastly, scaling up your SEO services will become increasingly significant in 2023. Businesses should set up an alert system that can monitor significant changes in the URL, content, or ranking of their keywords. Businesses should also focus on creating standard operating procedures for all other SEO services that can be automated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span>Wrapping up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The SEO trends of 2023 seem to focus more on improving user experience through responsive and mobile-friendly websites. Staying updated about the ever-evolving trends is a necessity for any business trying to find an edge in the competition. A <strong>digital marketing course <\/strong>will ensure that you are equipped with the practical and theoretical knowledge to apply the latest SEO trends in your marketing tactics.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bigcommerce seo industry is utterly volatile and keeps evolving every day. As Google keeps<\/p>\n","protected":false},"author":1,"featured_media":25377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[483],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 biggest SEO trends of 2023<\/title>\n<meta name=\"description\" content=\"The SEO industry is utterly volatile and keeps evolving every day. 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