{"id":28540,"date":"2023-06-12T19:07:44","date_gmt":"2023-06-12T13:37:44","guid":{"rendered":"https:\/\/technonguide.com\/?p=28540"},"modified":"2023-06-12T19:07:44","modified_gmt":"2023-06-12T13:37:44","slug":"5-email-marketing-strategies-for-dentists","status":"publish","type":"post","link":"https:\/\/technonguide.com\/5-email-marketing-strategies-for-dentists\/","title":{"rendered":"5 email marketing strategies for dentists"},"content":{"rendered":"<p>It\u2019s easy to think of email as the hand-crank drill of the marketing world: outdated and irrelevant in today\u2019s world. But nothing could be farther from the truth! In fact, email marketing has one of the highest returns on investment of any digital marketing platform, with an <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\">average $36 earned from every $1 spent<\/a>. If you want to earn some of that 3,600% ROI, here are five tips for how to use email marketing to promote your dentist\u2019s clinic.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-655df6088f8f0\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-655df6088f8f0\"  type=\"checkbox\" id=\"item-655df6088f8f0\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/technonguide.com\/5-email-marketing-strategies-for-dentists\/#Send_weekly_email_blasts\" title=\"Send weekly email blasts\">Send weekly email blasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/technonguide.com\/5-email-marketing-strategies-for-dentists\/#Remind_patients_when_theyre_due_for_a_cleaning\" title=\"Remind patients when they\u2019re due for a cleaning\">Remind patients when they\u2019re due for a cleaning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/technonguide.com\/5-email-marketing-strategies-for-dentists\/#Include_a_call-to-action_link\" title=\"Include a call-to-action link\">Include a call-to-action link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/technonguide.com\/5-email-marketing-strategies-for-dentists\/#Grow_your_contact_list\" title=\"Grow your contact list\">Grow your contact list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/technonguide.com\/5-email-marketing-strategies-for-dentists\/#Send_appointment_reminders\" title=\"Send appointment reminders\">Send appointment reminders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/technonguide.com\/5-email-marketing-strategies-for-dentists\/#Promote_your_dentists_clinic_with_the_power_of_email\" title=\"Promote your dentist\u2019s clinic with the power of email\">Promote your dentist\u2019s clinic with the power of email<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Send_weekly_email_blasts\"><\/span>Send weekly email blasts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It might be surprising for a dentist, but most people don\u2019t think about their teeth all that much. They just brush twice per day and go about their business. That\u2019s why one of the best email marketing strategies for dentists is to send regular weekly email blasts to keep your practice top-of-mind for your patients. And since you\u2019re busy practicing dentistry, simplify email design by using <a href=\"https:\/\/www.postermywall.com\/index.php\/email\/templates\/all\/all\/all\">free email templates<\/a> from a platform like PosterMyWall.<\/p>\n<p>You can find hundreds of free templates online to make email creation a breeze. Simply browse through the available emails, choose the one that best fits your dentist\u2019s clinic, update the information, and you\u2019re ready to send! You can also customize a <a href=\"https:\/\/www.postermywall.com\/index.php\/s\/dentist-flyer\">dentistry design template<\/a> and add it to your email. The entire process takes only a few minutes, so you can enjoy professional-level email designs without needing professional-level design skills (or time).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Remind_patients_when_theyre_due_for_a_cleaning\"><\/span>Remind patients when they\u2019re due for a cleaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most people like to get their teeth cleaned every six months. Or if they don\u2019t listen to their dentist, once per year. That leaves a lot of time for life to get in the way and your patients to forget to schedule their six-month appointment. Why not use email marketing to remind them!?<\/p>\n<p>Send an email to patients about five months after their last cleaning, reminding them that it\u2019s time to schedule their next appointment. This is a great way to jog their memory and encourage them to come for a visit. You can also send follow-up emails until they finally call you to schedule their appointment. People are forgetful, so it\u2019s always nice to remind them to keep up with their dental health.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Include_a_call-to-action_link\"><\/span>Include a call-to-action link<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Everything on the internet is designed to be easy, and that should include your email marketing. It\u2019s not enough to simply tell patients to come in for a visit. Make it easy for them to take the next step of the process with a call to action.<\/p>\n<p>A call to action (CTA) is simply a final push at the end of your email, telling patients what to do next. In most cases, it\u2019ll be a large button that says something like, \u201cschedule your appointment.\u201d The button should then link back to your website\u2019s scheduling feature or a contact form to reach out.<\/p>\n<p>The easier you make it for your email readers to take the next step, the more likely they\u2019ll be to convert into a sale (appointment).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Grow_your_contact_list\"><\/span>Grow your contact list<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to email contacts, the more the merrier! The larger your email contact list, the more people you can send your emails to, and the more likely your campaigns will be a success. A key part of any email marketing campaign is to continuously grow your contact base.<\/p>\n<p>There are plenty of ways to collect email addresses. Here are just a few of the most popular:<\/p>\n<ul>\n<li>Ask for emails as a part of the new patient process<\/li>\n<li>Use emailed receipts for cleanings and dental procedures<\/li>\n<li>Add a contact form on your website<\/li>\n<li>Just ask!<\/li>\n<\/ul>\n<p>Whenever you see an opportunity to get an email address, take it! Luckily, most people are more than happy to provide their email to healthcare professionals, especially if insurance is involved. Once you get a patient\u2019s email address, just remember to add it to your email marketing list \u2014 with permission, of course.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Send_appointment_reminders\"><\/span>Send appointment reminders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Missed appointments hurt everyone. They force your patients to reschedule, and you lose a slot in your day \u2014 which means you lose money. While it might not be a marketing tactic, per se, sending appointment reminders through your email platform is a great way to reduce the number of missed appointments and make the most of your valuable time.<\/p>\n<p>Whenever a patient schedules an appointment, set it up in your email marketing platform to send a reminder email one week and\/or one day before their appointment date. That way, your patients will be less likely to forget their appointment, meaning you can keep your schedule full and your clinic operating at maximum efficiency \u2014 and isn\u2019t that essentially the goal of any marketing strategy?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promote_your_dentists_clinic_with_the_power_of_email\"><\/span>Promote your dentist\u2019s clinic with the power of email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just like a good teeth cleaning is to your hygiene, email is an essential part of any marketing strategy. If you want your dentist clinic to grow, remember to use free email templates to create professional designs, send reminders for appointments, include a CTA link, and always keep growing your contact list. With a bit of email marketing, you\u2019ll be able to see more smiling faces in your dental chair than ever before.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to think of email as the hand-crank drill of the marketing world: outdated<\/p>\n","protected":false},"author":1,"featured_media":28541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 email marketing strategies for dentists<\/title>\n<meta name=\"description\" content=\"It might be surprising for a dentist, but most people don\u2019t think about their teeth all that much. They just brush twice per day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technonguide.com\/5-email-marketing-strategies-for-dentists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 email marketing strategies for dentists\" \/>\n<meta property=\"og:description\" content=\"It might be surprising for a dentist, but most people don\u2019t think about their teeth all that much. 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