{"id":29678,"date":"2023-08-22T10:21:22","date_gmt":"2023-08-22T04:51:22","guid":{"rendered":"https:\/\/technonguide.com\/?p=29678"},"modified":"2023-08-22T10:21:22","modified_gmt":"2023-08-22T04:51:22","slug":"4-non-digital-marketing-channels-for-small-businesses-and-why-you-still-need-a-digital-strategy","status":"publish","type":"post","link":"https:\/\/technonguide.com\/4-non-digital-marketing-channels-for-small-businesses-and-why-you-still-need-a-digital-strategy\/","title":{"rendered":"4 Non-Digital Marketing Channels for Small Businesses (and Why You Still Need a Digital Strategy)"},"content":{"rendered":"<p>As a small business leader, you have read about the value of digital marketing for small businesses \u2014 but you want to set your business apart with a few marketing techniques based in the real world. Non-digital marketing requires creativity, but you can increase the visibility of your small business brand using the following channels:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-655df2ca22308\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-655df2ca22308\"  type=\"checkbox\" id=\"item-655df2ca22308\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/technonguide.com\/4-non-digital-marketing-channels-for-small-businesses-and-why-you-still-need-a-digital-strategy\/#Direct_Mail_Can_Be_Magical\" title=\"Direct Mail Can Be Magical\">Direct Mail Can Be Magical<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/technonguide.com\/4-non-digital-marketing-channels-for-small-businesses-and-why-you-still-need-a-digital-strategy\/#Billboards_Receive_Big_Views\" title=\"Billboards Receive Big Views\">Billboards Receive Big Views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/technonguide.com\/4-non-digital-marketing-channels-for-small-businesses-and-why-you-still-need-a-digital-strategy\/#Event_Marketing_Is_Exciting\" title=\"Event Marketing Is Exciting\">Event Marketing Is Exciting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/technonguide.com\/4-non-digital-marketing-channels-for-small-businesses-and-why-you-still-need-a-digital-strategy\/#Businesses_Need_Networks_Too\" title=\"Businesses Need Networks, Too\">Businesses Need Networks, Too<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/technonguide.com\/4-non-digital-marketing-channels-for-small-businesses-and-why-you-still-need-a-digital-strategy\/#Digital_Marketing_Still_Reigns_Supreme\" title=\"Digital Marketing Still Reigns Supreme\">Digital Marketing Still Reigns Supreme<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Direct_Mail_Can_Be_Magical\"><\/span>Direct Mail Can Be Magical<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Direct mail \u2014 which is also called snail mail by much of the population, due to how long it takes for messages to travel from senders to recipients \u2014 feels like a marketing technique that went out of fashion with horse-drawn carriages. However, direct mail has an ROI of 29 percent, putting it behind only email and social media as the marketing channel that gives you the most bang for your buck. Inexpensive and remarkably effective, direct mail could add balance to your overall marketing strategy, reaching members of your audience who are not as invested in online channels.<\/p>\n<p>The opportunities within the field of direct mail are almost endless. You might send postcards with coupons, thank-you and holiday cards to loyal customers or brochures and catalogs before your peak season. You should experiment with different types of direct mailers to discover which strategies best suit your needs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Billboards_Receive_Big_Views\"><\/span>Billboards Receive Big Views<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Billboards are massive advertisements placed in high-traffic locations. Because consumers tend to see billboards while moving at high speeds, their advertising messages must be quick and effective. As a result, many consumers continue to <a href=\"https:\/\/www.bmediagroup.com\/news\/statistics-on-billboard-advertising\/\">think about billboards<\/a> during the remainder of their travels \u2014 and 68 percent make shopping decisions right there in their cars.<\/p>\n<p>The cost of advertising on a billboard tends to be low; in fact, all billboards in North America make up less than 3 percent of the advertising spend of North American companies. If there are no traditional billboards in your area, you might consider billboards of a different sort, like mobile billboards on vehicles or posters adhered to building exteriors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Event_Marketing_Is_Exciting\"><\/span>Event Marketing Is Exciting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Event marketing involves organizing an event which customers, members of your target audience, industry partners and more may enjoy. Events should deliver some value to their guests, be it education about products or trends or else fun, exciting opportunities to relax and meet new people. While many events have moved into digital spaces in recent years, <a href=\"https:\/\/smallbiztrends.com\/2021\/08\/friendly-events-draw-new-customers.html\">traditional in-person events can be more engaging<\/a> to certain types of consumers.<\/p>\n<p>Event planning might sound daunting \u2014 because it is. However, you can start small with a meet-up amongst loyal customers and work up to multi-day conferences with hundreds of guests. As you are developing your event, you need to think about the interests and needs of your target audience, so they will feel more connected to your small business than ever before.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Businesses_Need_Networks_Too\"><\/span>Businesses Need Networks, Too<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many young professionals learn early the importance of building a professional network, and the truth is that small businesses need to build and tend to their networks, as well. The larger your business\u2019s network, the greater your audience reach. Therefore, you should spend some time networking with other small business leaders in your area and in your industry. You can join membership organizations, like your local chamber of commerce, and attend industry conferences to make valuable connections for your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_Marketing_Still_Reigns_Supreme\"><\/span>Digital Marketing Still Reigns Supreme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many non-digital marketing avenues for your small business to consider \u2014 but that doesn\u2019t mean you can or should abandon digital marketing entirely. The number of people you can reach with a non-digital campaign pales in comparison to the many millions who might interact with a social media post or digital ad. What\u2019s more, many consumers are online with the intention of making a purchase (or converting in some other way) so if you can find them with the right digital marketing strategies, your business will benefit.<\/p>\n<p>If you have struggled to see success with digital marketing methods in the past, you might work with a <a href=\"https:\/\/hibu.com\/blog\/industries\/5-types-of-digital-marketing-that-get-results-for-small-businesses\">firm that specializes in small business marketing<\/a>. Experienced and dedicated digital marketers are more than willing to integrate non-digital channels into their overarching strategies to achieve client goals and ensure mutual success.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a small business leader, you have read about the value of digital marketing for<\/p>\n","protected":false},"author":1,"featured_media":29679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Non-Digital Marketing Channels for Small Businesses (and Why You Still Need a Digital Strategy)<\/title>\n<meta name=\"description\" content=\"As a small business leader, you have read about the value of digital marketing for small businesses \u2014 but you want to set your business apart with a few marketing\" 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